Universal Music

Universal Music Group Sweden needed to bring structure to a digital environment that had grown through several separate websites, campaigns, and artist projects. The collaboration began eight years ago with an inventory and consolidation of existing websites, followed by more stable hosting, security, and maintenance.

We then developed a new main website that reflects the brand, is easy for the team to work with, and meets the high security requirements set by the global security department in the US. The platform was built as a multisite solution, making it possible to run multiple projects within the same technical environment. In parallel, we created a lighter WordPress solution for simpler artist sites and campaign pages, where content can be created and updated quickly across multiple domains.

Over the years, the collaboration has evolved into an ongoing partnership in which we have supported Universal Music Sweden with both long-term digital infrastructure and creative projects. Together, we have worked on everything from the major global Avicii Experience project to digital initiatives for artists such as Alex Järvi, Benjamin Ingrosso, Hov1, Veronica Maggio, and Tove Lo. The result is a stable, secure, and scalable digital platform that also allows room for fast, creative launches.