Friends

Friends needed a website that was easy to manage internally while still being flexible enough to serve several different audiences with distinct needs. The organization needed to communicate clearly with children and young people, teachers, sports leaders, and parents, while also supporting its fundraising efforts through multiple donation types, including one-time gifts, monthly donors, corporate donations, and memorial gifts via Swish, card payments, and direct debit.

We developed Friends’ new WordPress website with a strong focus on ease of administration, clear audience-specific entry points, and a content structure designed for accessibility and depth. The platform brings together a research-based knowledge hub featuring multiple content formats, including podcasts, video, FAQs, personal stories, and in-depth reports. We also implemented a flexible search function and worked strategically with SEO to strengthen Friends’ visibility in the areas where they are a leading voice.

The result is a website that makes it much easier for visitors to find the right information based on who they are and what they are looking for. Over an eight-year collaboration, the platform has been continuously developed and refined, including support for multiple languages (Swedish, English, and Arabic) and an integrated webshop. This has helped Friends achieve significant traffic growth and a leading SEO position within its field.