Blueair

Blueair is a world-leading air purification brand that combines Swedish innovation with extensive international reach. A part of the global Unilever Group since 2016, the company has seen accelerated expansion, making its technology available in over 60 countries.

For nearly a decade, we have supported Blueair across a wide range of strategic projects:

1. Global E-commerce & Marketplace Integration

We have developed and implemented a scalable architecture for both D2C (Direct-to-Consumer) and B2B:

  • Multi-market Platforms: Launching websites and e-commerce solutions tailored to various global regions, including the US market.
  • Social Commerce: Integration with major global marketplaces and social platforms such as Amazon, WeChat, Line, and Tmall.
  • Omnichannel Solutions: Digital tools for physical retail environments, including interactive touchscreens and digital signage.

2. Future-Proof IoT & Connected Experiences

With a user-centric approach, we have developed an ecosystem of apps and services that make air quality visible and controllable:

  • Product Control & Connectivity: Mobile applications for air purifier management, filter subscription services, and real-time data monitoring.
  • Innovation: 3D experiences (Air View) visualizing street-level pollution, along with smart home integrations for Alexa and Tmall Genie.
  • B2B Solutions: Custom interfaces for partners (e.g., hotels) to visualize indoor air quality for their guests.

3. Scalable Infrastructure & Data-Driven Growth

To support global expansion, we have built a robust technical foundation:

  • Enterprise Infrastructure: A secure, global AWS setup featuring Single Sign-On (SSO) and integration with market-specific ERP systems.
  • Data Management & Privacy: Implementation of Product Information Management (PIM) and Digital Asset Management systems, alongside rigorous management of global data security and privacy compliance.
  • Optimization: Advanced setup of Marketing Automation and analytics tools (Google/Adobe) to drive growth through data-driven insights.
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