Showroom

Showroom was an ambitious initiative within live shopping and social commerce, aiming to make e-commerce more human, engaging and inspiring. The challenge was to build a completely new format that both consumers and brands could easily understand and adopt, while ensuring a seamless experience across both live and recorded content, with mobile as the primary channel.

We built the entire platform from the ground up, focusing on clarity, scalability and ease of administration. The solution enabled brands to quickly get started, manage their shows and content, and reach new audiences through video-driven commerce. For users, we created a personalised and intuitive experience that made it easy to discover relevant shows, brands and categories.

Beyond core development, we worked extensively with UX, SEO, performance optimisation and quality assurance to ensure a stable and future-ready product. The result was a robust digital platform designed to support growth and evolving business models over time.