{"id":985,"date":"2023-03-24T10:51:52","date_gmt":"2023-03-24T09:51:52","guid":{"rendered":"https:\/\/causalityagency.com\/cases\/blueair\/"},"modified":"2023-03-24T10:51:52","modified_gmt":"2023-03-24T09:51:52","slug":"blueair","status":"publish","type":"cases","link":"https:\/\/causalityagency.com\/en\/cases\/blueair\/","title":{"rendered":"Blueair"},"content":{"rendered":"\n<div class=\"wp-block-columns alignwide are-vertically-aligned-top is-not-stacked-on-mobile is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><h1 class=\"wp-block-post-title\">Blueair<\/h1>\n\n\n<p>Blueair is a world-leading air purification brand that combines Swedish innovation with extensive international reach. A part of the global Unilever Group since 2016, the company has seen accelerated expansion, making its technology available in over 60 countries. <\/p>\n\n\n\n<p>For nearly a decade, we have supported Blueair across a wide range of strategic projects:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Global E-commerce &amp; Marketplace Integration<\/h3>\n\n\n\n<p>We have developed and implemented a scalable architecture for both D2C (Direct-to-Consumer) and B2B:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Multi-market Platforms: Launching websites and e-commerce solutions tailored to various global regions, including the US market.<\/li>\n\n\n\n<li>Social Commerce: Integration with major global marketplaces and social platforms such as Amazon, WeChat, Line, and Tmall.<\/li>\n\n\n\n<li>Omnichannel Solutions: Digital tools for physical retail environments, including interactive touchscreens and digital signage.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">2. Future-Proof IoT &amp; Connected Experiences<\/h3>\n\n\n\n<p>With a user-centric approach, we have developed an ecosystem of apps and services that make air quality visible and controllable:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Product Control &amp; Connectivity: Mobile applications for air purifier management, filter subscription services, and real-time data monitoring.<\/li>\n\n\n\n<li>Innovation: 3D experiences (Air View) visualizing street-level pollution, along with smart home integrations for Alexa and Tmall Genie.<\/li>\n\n\n\n<li>B2B Solutions: Custom interfaces for partners (e.g., hotels) to visualize indoor air quality for their guests.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">3. Scalable Infrastructure &amp; Data-Driven Growth<\/h3>\n\n\n\n<p>To support global expansion, we have built a robust technical foundation:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Enterprise Infrastructure: A secure, global AWS setup featuring Single Sign-On (SSO) and integration with market-specific ERP systems.<\/li>\n\n\n\n<li>Data Management &amp; Privacy: Implementation of Product Information Management (PIM) and Digital Asset Management systems, alongside rigorous management of global data security and privacy compliance.<\/li>\n\n\n\n<li>Optimization: Advanced setup of Marketing Automation and analytics tools (Google\/Adobe) to drive growth through data-driven insights.<\/li>\n<\/ul>\n\n\n<div class=\"categories caontainer-fluid mx-auto\"><a href=\"https:\/\/causalityagency.com\/en\/cases\/?filter=aws\" style=\"color:#ffffff;\" class=\"badge rounded-pill\" data-category=\"aws\">AWS<\/a><a href=\"https:\/\/causalityagency.com\/en\/cases\/?filter=data-visualization\" style=\"color:#ffffff;\" class=\"badge rounded-pill\" data-category=\"data-visualization\">Data Visualization<\/a><a href=\"https:\/\/causalityagency.com\/en\/cases\/?filter=drupal\" style=\"color:#ffffff;\" class=\"badge rounded-pill\" data-category=\"drupal\">Drupal<\/a><a href=\"https:\/\/causalityagency.com\/en\/cases\/?filter=e-commerce\" style=\"color:#ffffff;\" class=\"badge rounded-pill\" data-category=\"e-commerce\">E-commerce<\/a><a href=\"https:\/\/causalityagency.com\/en\/cases\/?filter=iot\" style=\"color:#ffffff;\" class=\"badge rounded-pill\" data-category=\"iot\">IoT<\/a><a href=\"https:\/\/causalityagency.com\/en\/cases\/?filter=marketing-automation\" style=\"color:#ffffff;\" class=\"badge rounded-pill\" data-category=\"marketing-automation\">Marketing Automation<\/a><a href=\"https:\/\/causalityagency.com\/en\/cases\/?filter=php\" style=\"color:#ffffff;\" class=\"badge rounded-pill\" data-category=\"php\">PHP<\/a><a href=\"https:\/\/causalityagency.com\/en\/cases\/?filter=seo\" style=\"color:#ffffff;\" class=\"badge rounded-pill\" data-category=\"seo\">SEO<\/a><a href=\"https:\/\/causalityagency.com\/en\/cases\/?filter=technical-audits\" style=\"color:#ffffff;\" class=\"badge rounded-pill\" data-category=\"technical-audits\">Technical Audits<\/a><\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top has-global-padding is-layout-constrained wp-block-column-is-layout-constrained\"><figure class=\"wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"720\" src=\"https:\/\/causalityagency.com\/uploads\/2023\/03\/allergies-desktop-3193ec01-ef7b-4411-85b8-da7a944e1bd4.webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" style=\"object-fit:cover;\" srcset=\"https:\/\/causalityagency.com\/uploads\/2023\/03\/allergies-desktop-3193ec01-ef7b-4411-85b8-da7a944e1bd4.webp 720w, https:\/\/causalityagency.com\/uploads\/2023\/03\/allergies-desktop-3193ec01-ef7b-4411-85b8-da7a944e1bd4-300x300.webp 300w, https:\/\/causalityagency.com\/uploads\/2023\/03\/allergies-desktop-3193ec01-ef7b-4411-85b8-da7a944e1bd4-150x150.webp 150w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/figure><\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Blueair is a world-leading air purification brand that combines Swedish innovation with extensive international reach. A part of the global Unilever Group since 2016, the company has seen accelerated expansion, making its technology available in over 60 countries. For nearly a decade, we have supported Blueair across a wide range of strategic projects: 1. Global [&hellip;]<\/p>\n","protected":false},"featured_media":983,"menu_order":0,"template":"","categories":[52,58,98,59,66,72,76,79,84],"class_list":["post-985","cases","type-cases","status-publish","has-post-thumbnail","hentry","category-aws","category-data-visualization","category-drupal","category-e-commerce","category-iot","category-marketing-automation","category-php","category-seo","category-technical-audits"],"acf":[],"_links":{"self":[{"href":"https:\/\/causalityagency.com\/en\/wp-json\/wp\/v2\/cases\/985","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/causalityagency.com\/en\/wp-json\/wp\/v2\/cases"}],"about":[{"href":"https:\/\/causalityagency.com\/en\/wp-json\/wp\/v2\/types\/cases"}],"version-history":[{"count":0,"href":"https:\/\/causalityagency.com\/en\/wp-json\/wp\/v2\/cases\/985\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/causalityagency.com\/en\/wp-json\/wp\/v2\/media\/983"}],"wp:attachment":[{"href":"https:\/\/causalityagency.com\/en\/wp-json\/wp\/v2\/media?parent=985"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/causalityagency.com\/en\/wp-json\/wp\/v2\/categories?post=985"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}